Clients will learn:

• Advanced planning - drafting a plan, budgeting and staffing

• Purpose for doing trade shows and exhibitions

• Choosing the right trade show for your business

• Making a statement with your booth

• How to design just the right booth & good boothmanship

• Twelve trade show rules of thumb

• Body language - what it says about you and your business

• Meeting & greeting your prospective customers

• Qualifying

• Disengaging

• Follow up

If you are a business who chooses to highlight your business at trade shows, then this course is for you. It is designed to help seasoned exhibitors with new ideas; assist new exhibitors by teaching them the fundamentals and give the participants a hands on approach to trade show exhibiting. Businesses that would benefit are those in the arts, craft, cottage business, industrial, real estate, commercial, organizations (both for profit or non profit), sales, services, etc. This program will help you to explore the do’s and don’ts of exhibiting your business. It will help you make the most out of your next trade show experience.

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